Building With Digital

Why Every Business Needs a Digital Marketing Strategy Small business owners would be forgiven for looking at the term Digital Marketing with much consternation and skepticism. In a digital landscape overrun with scams and misused influencers, there are more than a few potholes lurking for an uninitiated marketer. However, the truth is we can explain …

The Power of Interaction

Using Social Media Interactions to Build Your Brand’s Community Novice social media marketers will often mistakenly look at social media’s storytelling potential as a one-way conversation. This is often reflected by a continuous flow of content but an utter lack of interaction with the audience. Marketers must not ignore the potential power of social media …