What’s the ROI on Social Media?
Digital marketers, especially digital natives, can usually take to social media strategies like fish to water, identifying tactics for driving engagement, and building a brand’s voice. But for as much as we can feel that our strategies are benefiting our brands, how do we go about demonstrating that with data? How do we calculate social …
Social Media Marketing: Diversity of Platforms
From startups to major multinational corporations, social media marketing has become one of the essential subdisciplines of the marketing field. With such a diversity of platforms, however, it can be difficult to identify which platforms are worth engaging with for each business. Social Media Explosion Social media platforms have exploded since the early aughts and …
Ethical Marketing in the Digital Age
When do we start talking about the ethics of digital marketing? Much of the dialogue surrounding the future of marketing revolves around the future evolution of the digital landscape. While there are exciting innovations on the horizon and incredible tools available right now, have we discussed ethical marketing in the Digital Age enough? The Power …
Content Creation Must Begin With Strategy
Purposeful Content Creation for Purposeful Engagement Content marketing has quickly become one of the most relevant digital marketing techniques as consumers’ digital consumption habits have evolved and become more sophisticated. For a brand trying to capitalize on this technique, content creation must begin with a strategy. This means thoughtfully creating a set of goals and …
Effective Social Media Marketing Strategy: A Marriage of Objectives & Customer Journeys
We’ve said time and time again, effective marketing strategies begin with meeting consumers where they are. And in today’s ultra-connected world, our consumers are in the digital ecosystem. When we look to create an effective social media marketing strategy, we need to look beyond where our consumers are to a marriage of objectives and customer …
Effective Social Media Marketing Strategy: A Marriage of Objectives & Customer Journeys
Heineken #CheersFromHome
Sports Social Media Activations in the Age of Pandemics For the past several years, Heineken, the second largest brewery in the world, has invested in positioning itself as “The Official Beer of Soccer,” going so far as to apply for a trademark in January of 2019. Now in 2020, the brewery has been forced to …
Multiplatform Marketing Strategies
Winning Strategies Begin with Learning how to Conduct the Orchestra In many ways, multiplatform marketing campaigns are the marketing equivalent of an orchestra. Marketers step up to the podium and wave a baton to conduct targeted social media buys on Instagram and Facebook before slowly bringing a sponsorship of a key event into the fold. …
Making Business Sense Out of Social Media
How to Go Beyond Vanity Metrics How do we measure the value of a good social media strategy? We’ve discussed why our social media strategies need to drive meaningful engagement and how we can create content that can meet that goal. Now we’ll look at how we can go beyond vanity metrics to track our …
Creating Social Media Content Sports Fans Want
What Separates the Good from the Meh in the World of Sports Above anything else, the name of the game in social media content creation is the fight against indifference. As content creators, the goal has always been to avoid an indifferent swipe past your content, a figurative or even literal “meh.” This goal manifests …
The Argument for Purposeful Social Media Engagement
Why Your Social Media Engagement Should Serve a Marketing Objective Social media strategists and specialists pride themselves on their ability to drive interaction and engagement. They push out a constant stream of content in order to meet benchmarks on these metrics. But as a digital marketer, you have to wonder, are these metrics superficial? Are …