Holistic Marketing: Don’t Forget to Look Within

How Internal Branding Helps Ensure Customer Satisfaction As long as the art of Marketing is alive and well, the following phrase will live on: the customer is always right. When it comes to building brand equity amongst targeted consumers, it is critical that marketers understand that ultimately perception is reality. A marketer’s best-laid plans are …

The Need for Analytics in Marketing

A Basic Introduction to the Power of Digital Analytics A key tool for achieving any goal is data. With the right information, you can move towards building a strategy for achieving the goal, determine if that strategy is working, and overcome challenges or obstacles along the way. Because Marketing is an inherently goal-driven discipline, effective …