Getting From Decent to Great

Identifying Best Practices for Leadership in a New Age of Marketing A decent leader is one that keeps the status quo and manages.  A great leader is a forward thinker and inspires. – Oswald Méndez, New Majority Ready  Transparency. Empathy. Innovation. Passion. Human. The road to becoming the next great Marketing leader is paved by …

Building With Digital

Why Every Business Needs a Digital Marketing Strategy Small business owners would be forgiven for looking at the term Digital Marketing with much consternation and skepticism. In a digital landscape overrun with scams and misused influencers, there are more than a few potholes lurking for an uninitiated marketer. However, the truth is we can explain …

Getting the Lay of the Land

How Marketing Research can Make a Difference for Small Businesses As discussed in previous articles, small businesses with limited resources are constantly in need of a competitive edge to combat bigger brands with bigger budgets. Effective marketing research can help you find your niche in a competitive market or help you make the right adjustments …

Don’t Look Up At The Mountain

Making Marketing Plans Manageable by Going One Step at a Time The concept of creating a marketing plan may seem like an insurmountable mountain for the unindoctrinated but truth is anyone can be a marketer. By understanding a simple five-step process for marketing plan development, novice marketers can generate results by climbing the mountain one …

Lead Nurturing Shouldn’t End With Conversions

Why the User Experience Deserves as much Focus as the Sales Funnel Generally speaking, most, if not all, industries can organize their particular sales process with a traditional sales funnel. This tried and true method has been illustrated in dozens of ways with various levels of specificity, but can be boiled down into four essential …

The Benefits of Comparative Funnel Analyses

Why You Should Be Looking Under the of Your Campaigns Marketing and sales funnels both give structure to the overall transactional business process, allowing marketers and sales professionals alike to organize their strategic efforts. They outline each step consumers need to work through in order to get from demand or lead generation to conversion. These …

Creative Development Should be like Baking a Cake

Why You Should Treat Your Marketing Communications like a Precise Recipe In the culinary world, while cooking is often regarded as an artform, baking is almost always seen through the lens of chemistry. Whereas in cooking you can be free to improvise as you work through a recipe, you must treat baking as a precise …

Why You Should Believe in Customer-Driven Marketing

Considering Real-World Variables by Listening to Your Customer Ten times out of ten, the first thing a marketer learns in their very first Introduction to Marketing class is the concept of the Four Ps of Marketing, namely Product, Place, Promotion, and Pricing. At the most basic and academic level, these four factors together constitute the …

Making Efficient Marketing Plans

Eliminating Waste by Focusing on Targeting Before creating a marketing plan, marketers must understand the meaning of their plans and efforts within the context of their wider organization. Principally this means acknowledging that marketing plans are more than anything else an investment. It is often said that marketing departments are the ones that spend money, …