Brand Strategy Plan

Building Matecumbe Machinery a New Brand Matecumbe Machinery was founded in 2016 by Nathan Gasser in Islamorada, Florida. A second-generation landscaper, Nathan started Matecumbe out of his home and began servicing the Upper and Middle Florida Keys, quickly developing a reputation for his professionalism and eye for machine work. This reputation, paired with his family …

Brand Revitalization: The Premier League

What the Premier League’s 2016 Rebrand Can Teach the Sports World England’s Premier League, the top division of its soccer pyramid, boasts one of the sports world’s most iconic brands. Beyond its logo, the Premier League employs a distinct range of design elements that are instantly recognizable to any soccer fan around the world tuning …

When Brand Architecture Goes Wrong

Looking at Mercedes-Benz’s Recent Vehicle Lineups Mercedes-Benz is one of the world’s most iconic auto manufacturers. Its tri-star logo is instantly recognizable on the front of every vehicle to roll off the line since 1926. With this kind of brand equity, it’s no surprise that Mercedes-Benz is one of the most important luxury brands in …

Winning Your Hometown

Using Grassroots & Digital Marketing to Defeat the Three A’s for Sports Franchises Modern sports franchises are more sophisticated than ever in their ability to diversify revenue streams and maximize secondary, and even tertiary, methods of income. We’ve seen broadcasting rights explode in valuation, according to Bizjournals, and are now witnessing the opening of an …

Getting From Decent to Great

Identifying Best Practices for Leadership in a New Age of Marketing A decent leader is one that keeps the status quo and manages.  A great leader is a forward thinker and inspires. – Oswald Méndez, New Majority Ready  Transparency. Empathy. Innovation. Passion. Human. The road to becoming the next great Marketing leader is paved by …

Is FAST the Future of Television?

  Consumer Preferences & Consumption Patterns Chart a Course to a New TV Frontier The paid television industry is at an inflection point, mirroring the music industry around the birth of the Dot Com Era. In a previous article, we explored some of the factors that brought the industry to this point. We focused on …

Television Today: What caused the Paid Television Industry’s Current Instability?

What the Buying Decision Process can tell us about all those streaming platforms. It was always bound to happen. As you sit there reading this right now, I am almost sure you are currently subscribed to at least three different streaming platforms. Not only do you have those subscriptions, but as you hear about the …