Creative Development Should be like Baking a Cake

Why You Should Treat Your Marketing Communications like a Precise Recipe In the culinary world, while cooking is often regarded as an artform, baking is almost always seen through the lens of chemistry. Whereas in cooking you can be free to improvise as you work through a recipe, you must treat baking as a precise …

Why You Should Believe in Customer-Driven Marketing

Considering Real-World Variables by Listening to Your Customer Ten times out of ten, the first thing a marketer learns in their very first Introduction to Marketing class is the concept of the Four Ps of Marketing, namely Product, Place, Promotion, and Pricing. At the most basic and academic level, these four factors together constitute the …

trojan horse marketing

IS IT REALLY A TROJAN HORSE IF YOU LIKE IT? Cartoonist and marketing savant Tom Fishburne coined the term “Trojan Horse Marketing” to describe the special kind of content that people actually want to engage and consume but still delivers an important marketing message. In essence, this represents nirvana for content marketers: content that consumers …