Social Media Marketing: Diversity of Platforms

From startups to major multinational corporations, social media marketing has become one of the essential subdisciplines of the marketing field. With such a diversity of platforms, however, it can be difficult to identify which platforms are worth engaging with for each business. Social Media Explosion Social media platforms have exploded since the early aughts and …

Content Creation Must Begin With Strategy

Purposeful Content Creation for Purposeful Engagement Content marketing has quickly become one of the most relevant digital marketing techniques as consumers’ digital consumption habits have evolved and become more sophisticated. For a brand trying to capitalize on this technique, content creation must begin with a strategy. This means thoughtfully creating a set of goals and …

Effective Social Media Marketing Strategy: A Marriage of Objectives & Customer Journeys

We’ve said time and time again, effective marketing strategies begin with meeting consumers where they are. And in today’s ultra-connected world, our consumers are in the digital ecosystem. When we look to create an effective social media marketing strategy, we need to look beyond where our consumers are to a marriage of objectives and customer …

Multiplatform Marketing Strategies

Winning Strategies Begin with Learning how to Conduct the Orchestra In many ways, multiplatform marketing campaigns are the marketing equivalent of an orchestra. Marketers step up to the podium and wave a baton to conduct targeted social media buys on Instagram and Facebook before slowly bringing a sponsorship of a key event into the fold. …

Creating Social Media Content Sports Fans Want

What Separates the Good from the Meh in the World of Sports Above anything else, the name of the game in social media content creation is the fight against indifference. As content creators, the goal has always been to avoid an indifferent swipe past your content, a figurative or even literal “meh.” This goal manifests …

The Argument for Purposeful Social Media Engagement

Why Your Social Media Engagement Should Serve a Marketing Objective Social media strategists and specialists pride themselves on their ability to drive interaction and engagement. They push out a constant stream of content in order to meet benchmarks on these metrics. But as a digital marketer, you have to wonder, are these metrics superficial? Are …

The Power of Interaction

Using Social Media Interactions to Build Your Brand’s Community Novice social media marketers will often mistakenly look at social media’s storytelling potential as a one-way conversation. This is often reflected by a continuous flow of content but an utter lack of interaction with the audience. Marketers must not ignore the potential power of social media …