Why You Should Believe in Customer-Driven Marketing

Considering Real-World Variables by Listening to Your Customer Ten times out of ten, the first thing a marketer learns in their very first Introduction to Marketing class is the concept of the Four Ps of Marketing, namely Product, Place, Promotion, and Pricing. At the most basic and academic level, these four factors together constitute the …

Customer-First Communication for Small Businesses

Negotiating with Your Customer to Create a Connection First and foremost, in order to succeed, consumer-facing small businesses must make a connection with their customers. Beyond pure awareness, customers need to understand what the brand signifies, and more importantly, what it can do for them. Small business owners are no doubt aware of the challenges …