Social Media Marketing: Diversity of Platforms

From startups to major multinational corporations, social media marketing has become one of the essential subdisciplines of the marketing field. With such a diversity of platforms, however, it can be difficult to identify which platforms are worth engaging with for each business. Social Media Explosion Social media platforms have exploded since the early aughts and …

Ethical Marketing in the Digital Age

When do we start talking about the ethics of digital marketing? Much of the dialogue surrounding the future of marketing revolves around the future evolution of the digital landscape. While there are exciting innovations on the horizon and incredible tools available right now, have we discussed ethical marketing in the Digital Age enough? The Power …

Using Psychology to Create Effective Marketing Communications

Customer-first communication goes beyond creating content that consumers want to see. We can use psychology to create effective marketing communications by understanding just how consumers process information. Focusing on Formatting In this new age of Digital Marketing, most content creators and marketers tend to focus solely on the actual content of their strategies, making sure …

Brand Revitalization: The Premier League

What the Premier League’s 2016 Rebrand Can Teach the Sports World England’s Premier League, the top division of its soccer pyramid, boasts one of the sports world’s most iconic brands. Beyond its logo, the Premier League employs a distinct range of design elements that are instantly recognizable to any soccer fan around the world tuning …

Building With Digital

Why Every Business Needs a Digital Marketing Strategy Small business owners would be forgiven for looking at the term Digital Marketing with much consternation and skepticism. In a digital landscape overrun with scams and misused influencers, there are more than a few potholes lurking for an uninitiated marketer. However, the truth is we can explain …

The Power of Interaction

Using Social Media Interactions to Build Your Brand’s Community Novice social media marketers will often mistakenly look at social media’s storytelling potential as a one-way conversation. This is often reflected by a continuous flow of content but an utter lack of interaction with the audience. Marketers must not ignore the potential power of social media …

Lead Nurturing Shouldn’t End With Conversions

Why the User Experience Deserves as much Focus as the Sales Funnel Generally speaking, most, if not all, industries can organize their particular sales process with a traditional sales funnel. This tried and true method has been illustrated in dozens of ways with various levels of specificity, but can be boiled down into four essential …

Creative Development Should be like Baking a Cake

Why You Should Treat Your Marketing Communications like a Precise Recipe In the culinary world, while cooking is often regarded as an artform, baking is almost always seen through the lens of chemistry. Whereas in cooking you can be free to improvise as you work through a recipe, you must treat baking as a precise …