Big Data: Marketing Evolved

Merging New Data with Traditional Marketing Principles No matter how much the world changes, at its core, marketing will always stay the same. When we distill what marketing means down to its most basic form, we understand it as the practice of matching products and consumers based on those consumers’ interests and needs. We even …

Empowering Employees with Data

Using Dashboards to Engage with Your Employees In today’s data-driven world, businesses are generating more data than ever before, as they capture information about everything from their customers to their own internal processes. Data-literate business owners and executives have adopted various forms of data dashboards to help organize and utilize data, but the real key …

The Benefits of Comparative Funnel Analyses

Why You Should Be Looking Under the of Your Campaigns Marketing and sales funnels both give structure to the overall transactional business process, allowing marketers and sales professionals alike to organize their strategic efforts. They outline each step consumers need to work through in order to get from demand or lead generation to conversion. These …

Making Efficient Marketing Plans

Eliminating Waste by Focusing on Targeting Before creating a marketing plan, marketers must understand the meaning of their plans and efforts within the context of their wider organization. Principally this means acknowledging that marketing plans are more than anything else an investment. It is often said that marketing departments are the ones that spend money, …

Lies, Damned Lies, & Statistics

Why Marketers Must Seek Context to Better Utilize Data Analytics At this point in the Digital Age, business organizations have by and large woken up to the importance of data, especially now that data collection and management have become easier than ever. Organizations have gotten smarter about collecting data at every stage of the consumer’s …

The Need for Analytics in Marketing

A Basic Introduction to the Power of Digital Analytics A key tool for achieving any goal is data. With the right information, you can move towards building a strategy for achieving the goal, determine if that strategy is working, and overcome challenges or obstacles along the way. Because Marketing is an inherently goal-driven discipline, effective …