trojan horse marketing

IS IT REALLY A TROJAN HORSE IF YOU LIKE IT? Cartoonist and marketing savant Tom Fishburne coined the term “Trojan Horse Marketing” to describe the special kind of content that people actually want to engage and consume but still delivers an important marketing message. In essence, this represents nirvana for content marketers: content that consumers …

The Need for Analytics in Marketing

A Basic Introduction to the Power of Digital Analytics A key tool for achieving any goal is data. With the right information, you can move towards building a strategy for achieving the goal, determine if that strategy is working, and overcome challenges or obstacles along the way. Because Marketing is an inherently goal-driven discipline, effective …

Television Today: What caused the Paid Television Industry’s Current Instability?

What the Buying Decision Process can tell us about all those streaming platforms. It was always bound to happen. As you sit there reading this right now, I am almost sure you are currently subscribed to at least three different streaming platforms. Not only do you have those subscriptions, but as you hear about the …