FIU MSM Cohort 13 Marketing Research Surveys

Alexandra Reyes Nery Abreu Guillermo Page Evan Quesada Dayara Bernal Roque Ricardo Puyana Ally Mendigutia Paola Leon Melina Miller Hessy Fernandez Ivonne Lauando Ching Lionel Rivera Desiree Silva Jaleesa Cooke Helem Milian Marjan Chaiatri Nico Carozza Loyda Molina Melika Vakilzadeh Natalie Carabeo Yi Ruu Wong Lee-ann Baugh Eleni Pineda Claudia Ameri Christabel Shinde Giordany Loffredo …

The Argument for Purposeful Social Media Engagement

Why Your Social Media Engagement Should Serve a Marketing Objective Social media strategists and specialists pride themselves on their ability to drive interaction and engagement. They push out a constant stream of content in order to meet benchmarks on these metrics. But as a digital marketer, you have to wonder, are these metrics superficial? Are …

Building With Digital

Why Every Business Needs a Digital Marketing Strategy Small business owners would be forgiven for looking at the term Digital Marketing with much consternation and skepticism. In a digital landscape overrun with scams and misused influencers, there are more than a few potholes lurking for an uninitiated marketer. However, the truth is we can explain …

Getting the Lay of the Land

How Marketing Research can Make a Difference for Small Businesses As discussed in previous articles, small businesses with limited resources are constantly in need of a competitive edge to combat bigger brands with bigger budgets. Effective marketing research can help you find your niche in a competitive market or help you make the right adjustments …

The Power of Interaction

Using Social Media Interactions to Build Your Brand’s Community Novice social media marketers will often mistakenly look at social media’s storytelling potential as a one-way conversation. This is often reflected by a continuous flow of content but an utter lack of interaction with the audience. Marketers must not ignore the potential power of social media …

Don’t Look Up At The Mountain

Making Marketing Plans Manageable by Going One Step at a Time The concept of creating a marketing plan may seem like an insurmountable mountain for the unindoctrinated but truth is anyone can be a marketer. By understanding a simple five-step process for marketing plan development, novice marketers can generate results by climbing the mountain one …