Building With Digital

Why Every Business Needs a Digital Marketing Strategy Small business owners would be forgiven for looking at the term Digital Marketing with much consternation and skepticism. In a digital landscape overrun with scams and misused influencers, there are more than a few potholes lurking for an uninitiated marketer. However, the truth is we can explain …

Getting the Lay of the Land

How Marketing Research can Make a Difference for Small Businesses As discussed in previous articles, small businesses with limited resources are constantly in need of a competitive edge to combat bigger brands with bigger budgets. Effective marketing research can help you find your niche in a competitive market or help you make the right adjustments …

The Power of Interaction

Using Social Media Interactions to Build Your Brand’s Community Novice social media marketers will often mistakenly look at social media’s storytelling potential as a one-way conversation. This is often reflected by a continuous flow of content but an utter lack of interaction with the audience. Marketers must not ignore the potential power of social media …

Don’t Look Up At The Mountain

Making Marketing Plans Manageable by Going One Step at a Time The concept of creating a marketing plan may seem like an insurmountable mountain for the unindoctrinated but truth is anyone can be a marketer. By understanding a simple five-step process for marketing plan development, novice marketers can generate results by climbing the mountain one …

Empowering Employees with Data

Using Dashboards to Engage with Your Employees In today’s data-driven world, businesses are generating more data than ever before, as they capture information about everything from their customers to their own internal processes. Data-literate business owners and executives have adopted various forms of data dashboards to help organize and utilize data, but the real key …

Lead Nurturing Shouldn’t End With Conversions

Why the User Experience Deserves as much Focus as the Sales Funnel Generally speaking, most, if not all, industries can organize their particular sales process with a traditional sales funnel. This tried and true method has been illustrated in dozens of ways with various levels of specificity, but can be boiled down into four essential …

The Benefits of Comparative Funnel Analyses

Why You Should Be Looking Under the of Your Campaigns Marketing and sales funnels both give structure to the overall transactional business process, allowing marketers and sales professionals alike to organize their strategic efforts. They outline each step consumers need to work through in order to get from demand or lead generation to conversion. These …

Is FAST the Future of Television?

  Consumer Preferences & Consumption Patterns Chart a Course to a New TV Frontier The paid television industry is at an inflection point, mirroring the music industry around the birth of the Dot Com Era. In a previous article, we explored some of the factors that brought the industry to this point. We focused on …

Creative Development Should be like Baking a Cake

Why You Should Treat Your Marketing Communications like a Precise Recipe In the culinary world, while cooking is often regarded as an artform, baking is almost always seen through the lens of chemistry. Whereas in cooking you can be free to improvise as you work through a recipe, you must treat baking as a precise …