The Basics of Distribution Analysis

Laying the Foundation for Future Analysis Distribution is one of the foundational metrics for most businesses that do not have their own proprietary methods of retail. Regardless of how well their products are made or marketed, these companies depend on their distribution partners to reach their end consumers. Mastercard and Visa, the two giants of …

You Don’t Own Your Brand, Your Consumers Do

Knowing the Difference Between Identity and Image In the past, we’ve taken a look at why marketers should adopt consumer-first marketing strategies, focusing on the idea that our marketing strategies and tactics are at the mercy of consumer interpretation. At its core, brand development and management follow this same idea, echoing back to that timeless …

Winning Your Hometown

Using Grassroots & Digital Marketing to Defeat the Three A’s for Sports Franchises Modern sports franchises are more sophisticated than ever in their ability to diversify revenue streams and maximize secondary, and even tertiary, methods of income. We’ve seen broadcasting rights explode in valuation, according to Bizjournals, and are now witnessing the opening of an …

Big Data: Marketing Evolved

Merging New Data with Traditional Marketing Principles No matter how much the world changes, at its core, marketing will always stay the same. When we distill what marketing means down to its most basic form, we understand it as the practice of matching products and consumers based on those consumers’ interests and needs. We even …

Getting From Decent to Great

Identifying Best Practices for Leadership in a New Age of Marketing A decent leader is one that keeps the status quo and manages.  A great leader is a forward thinker and inspires. – Oswald Méndez, New Majority Ready  Transparency. Empathy. Innovation. Passion. Human. The road to becoming the next great Marketing leader is paved by …

Creating Social Media Content Sports Fans Want

What Separates the Good from the Meh in the World of Sports Above anything else, the name of the game in social media content creation is the fight against indifference. As content creators, the goal has always been to avoid an indifferent swipe past your content, a figurative or even literal “meh.” This goal manifests …