Big Data: Marketing Evolved

Merging New Data with Traditional Marketing Principles No matter how much the world changes, at its core, marketing will always stay the same. When we distill what marketing means down to its most basic form, we understand it as the practice of matching products and consumers based on those consumers’ interests and needs. We even …

Getting From Decent to Great

Identifying Best Practices for Leadership in a New Age of Marketing A decent leader is one that keeps the status quo and manages.  A great leader is a forward thinker and inspires. – Oswald Méndez, New Majority Ready  Transparency. Empathy. Innovation. Passion. Human. The road to becoming the next great Marketing leader is paved by …

Creating Social Media Content Sports Fans Want

What Separates the Good from the Meh in the World of Sports Above anything else, the name of the game in social media content creation is the fight against indifference. As content creators, the goal has always been to avoid an indifferent swipe past your content, a figurative or even literal “meh.” This goal manifests …

FIU MSM Cohort 13 Marketing Research Surveys

Alexandra Reyes Nery Abreu Guillermo Page Evan Quesada Dayara Bernal Roque Ricardo Puyana Ally Mendigutia Paola Leon Melina Miller Hessy Fernandez Ivonne Lauando Ching Lionel Rivera Desiree Silva Jaleesa Cooke Helem Milian Marjan Chaiatri Nico Carozza Loyda Molina Melika Vakilzadeh Natalie Carabeo Yi Ruu Wong Lee-ann Baugh Eleni Pineda Claudia Ameri Christabel Shinde Giordany Loffredo …

The Argument for Purposeful Social Media Engagement

Why Your Social Media Engagement Should Serve a Marketing Objective Social media strategists and specialists pride themselves on their ability to drive interaction and engagement. They push out a constant stream of content in order to meet benchmarks on these metrics. But as a digital marketer, you have to wonder, are these metrics superficial? Are …