Actionable Insights

Mining Data in Search of Impact Organizations invest considerable amounts of money into creating data capturing and management systems. However, in order to maximize the value of the data they collect, they need to be able to draw out actionable insights in order to drive bottom-line results. As data analysts, the object of the game …

Brand Revitalization: The Premier League

What the Premier League’s 2016 Rebrand Can Teach the Sports World England’s Premier League, the top division of its soccer pyramid, boasts one of the sports world’s most iconic brands. Beyond its logo, the Premier League employs a distinct range of design elements that are instantly recognizable to any soccer fan around the world tuning …

Data Visualization Tools for Small Businesses

Looking at Alternatives to Tableau Tableau is a robust data visualization tool that offers a wide range of solutions for businesses of varying scales, allowing enterprises to connect and analyze data from various sources. However, for as powerful and flexible that the tool is, it is equally expensive and difficult to effectively harness. With that …

When Brand Architecture Goes Wrong

Looking at Mercedes-Benz’s Recent Vehicle Lineups Mercedes-Benz is one of the world’s most iconic auto manufacturers. Its tri-star logo is instantly recognizable on the front of every vehicle to roll off the line since 1926. With this kind of brand equity, it’s no surprise that Mercedes-Benz is one of the most important luxury brands in …

Enterprise Resource Planning Systems for Small Businesses

Even SMBs Can Use ERPs Enterprise Resource Planning (ERP) systems are typically associated with larger corporations with multiple verticals doing business around the world and are built by massive corporations in their own rights like Oracle, Microsoft, and SAP. However, even small businesses can find themselves managing large amounts of data. While the traditional ERPs …

Multiplatform Marketing Strategies

Winning Strategies Begin with Learning how to Conduct the Orchestra In many ways, multiplatform marketing campaigns are the marketing equivalent of an orchestra. Marketers step up to the podium and wave a baton to conduct targeted social media buys on Instagram and Facebook before slowly bringing a sponsorship of a key event into the fold. …

Using Brand Development Indexes

How Indexing Adds Depth to Your Analysis In order to make the most of our data analysis, our data needs context and our analysis needs depth. As good as we can get at filling in the contextual blanks to tell a story with data, the truth is, metrics carry very little weight without some kind …

Brand Audits: Like Taking Your Brand to a Checkup

The First Step to Maintaining or Fixing a Brand  You’ve worked hard to develop your brand, making sure that it communicates the right message that resonates with your consumers. But, how can you go about making sure your brand stays properly calibrated or even find new ways to optimize it? Just like people, brands need …

Understanding Breakeven Analysis

The Foundation to Effective Pricing Strategy Development Pricing strategies are often complex and make up the backbone of most business’s financial models, while also being one of the key levers in the marketing mix. We can find the foundations of effective pricing strategies, though, through fairly simple Breakeven Analysis by focusing on the basics. This …

Using the Brand Resonance Model to Troubleshoot Your Brand

From Brand Management to Brand Maintenance  The first rule of branding is that you don’t actually own your brand, your consumers do. We covered this recently and established that brand development and management must be predicated on the perspectives of your target audience. You can’t effectively manage a brand if you don’t understand what your …