Cultural Branding in Miami

Placing Your Brand in the Bedrock of Miami Culture When and how do brands become more than just a logo? In a city like Miami, cultural branding is the key to tapping into consistent well of brand affinity and loyalty. What is Cultural Branding? The best brands evolve from mere logos and slogans into cultural …

Ethical Marketing in the Digital Age

When do we start talking about the ethics of digital marketing? Much of the dialogue surrounding the future of marketing revolves around the future evolution of the digital landscape. While there are exciting innovations on the horizon and incredible tools available right now, have we discussed ethical marketing in the Digital Age enough? The Power …

Using Psychology to Create Effective Marketing Communications

Customer-first communication goes beyond creating content that consumers want to see. We can use psychology to create effective marketing communications by understanding just how consumers process information. Focusing on Formatting In this new age of Digital Marketing, most content creators and marketers tend to focus solely on the actual content of their strategies, making sure …

Content Creation Must Begin With Strategy

Purposeful Content Creation for Purposeful Engagement Content marketing has quickly become one of the most relevant digital marketing techniques as consumers’ digital consumption habits have evolved and become more sophisticated. For a brand trying to capitalize on this technique, content creation must begin with a strategy. This means thoughtfully creating a set of goals and …

The Case for Data-Based Marketing Segmentation

Regardless of the size of their organization, marketers will almost always have the mandate to streamline their strategies and prioritize efficiency, meaning they must market their brands with accuracy. Segmentation is therefore one of marketers’ most important tools. Let’s look at how we as marketers can sharpen this tool with the case for data-based marketing …

Effective Social Media Marketing Strategy: A Marriage of Objectives & Customer Journeys

We’ve said time and time again, effective marketing strategies begin with meeting consumers where they are. And in today’s ultra-connected world, our consumers are in the digital ecosystem. When we look to create an effective social media marketing strategy, we need to look beyond where our consumers are to a marriage of objectives and customer …

Understanding Consumer Behavior

Utilizing a Scientific Approach to Knowing Our Audience Marketing can often be conceptualized as applied Economics or applied Psychology, or some combination of both. As marketers, the goal is to connect our products to our target audiences. Reaching back to Economics, the birthplace of the Marketing discipline, and other scientific disciplines, is about understanding Consumer …

Brand Strategy Plan

Building Matecumbe Machinery a New Brand Matecumbe Machinery was founded in 2016 by Nathan Gasser in Islamorada, Florida. A second-generation landscaper, Nathan started Matecumbe out of his home and began servicing the Upper and Middle Florida Keys, quickly developing a reputation for his professionalism and eye for machine work. This reputation, paired with his family …