WE ARE MIAMI PEOPLE

and we make Marketing in Miami easy
so you can do what you do best.

We believe you have an awesome concept and we know you bet on yourself to make it happen.

Let us help you show our hometown why they need to pay attention.

Is FAST the Future of Television?

  Consumer Preferences & Consumption Patterns Chart a Course to a New TV Frontier The paid television industry is at an inflection point, mirroring the music industry around the birth of the Dot Com Era. In a previous article, we explored some of the factors that brought the industry to this point. We focused on …

True Omnichannel Marketing: The Ideal State

Marketing loves to follow trends and as the discipline itself evolves, so too does its buzzwords. In the immediate aftermath of the tech boom, we quickly began to move from just “digital” strategies to more sophisticated “multi-channel” and “cross-channel” strategies. This represented a natural evolution as we began to tap into the potential of the …

Why Customer Experience is an Essential Part of Branding

Your branding will never truly succeed if you can’t deliver a positive customer experience. In general, branding begins with a solid foundation of market research and a well-crafted image including a logo, font, and color palette. From there, it extends to intangibles like personality and voice. These are all building blocks of a compelling brand …

How to Create an Effective RFP

RFPs, or requests for proposals, are simply the broadly standardized format for engaging with an external vendor to support temporary projects or establish longer-term relationships. While each industry may have its idiosyncrasies, there is a general roadmap for how to create an effective RFP. Identifying a Need There are several reasons why you would need …

Channel Marketing & How Your Decisions Impact Your Consumers

It’s easy to think of Marketing as just the creative side of the discipline, as in the ads you see or the jingles you hear. Most people think of a brand’s identity and imagery, maybe its ad campaigns, or even its pricing model. These parts of Marketing exist separate from what’s “below the line” and …

Marketing Research and the Theory of Planned Behavior

Last week, we looked at a brief introduction to the Theory of Planned Behavior and how we can apply its principles to the development of marketing strategies. The theory identifies three variables that directly influence a consumer’s intention to act: Attitude, Subjective Norms, and Perceived Behavioral Concern. We can use these three variables to inform …