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so you can do what you do best.

We believe you have an awesome concept and we know you bet on yourself to make it happen.

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Is FAST the Future of Television?

  Consumer Preferences & Consumption Patterns Chart a Course to a New TV Frontier The paid television industry is at an inflection point, mirroring the music industry around the birth of the Dot Com Era. In a previous article, we explored some of the factors that brought the industry to this point. We focused on …

Marketing Research and the Theory of Planned Behavior

Last week, we looked at a brief introduction to the Theory of Planned Behavior and how we can apply its principles to the development of marketing strategies. The theory identifies three variables that directly influence a consumer’s intention to act: Attitude, Subjective Norms, and Perceived Behavioral Concern. We can use these three variables to inform …

Using the Theory of Planned Behavior for Marketing

A Look at Three More Levers Marketers Can Pull when Strategizing When marketers start developing any kind of strategy, whether it’s a micro-level digital strategy or a macro-level branding strategy, they have several different levers they can pull on to achieve whatever their business goals are. Most, if not all, marketers are used to the …

Social Media Marketing: Diversity of Platforms

From startups to major multinational corporations, social media marketing has become one of the essential subdisciplines of the marketing field. With such a diversity of platforms, however, it can be difficult to identify which platforms are worth engaging with for each business. Social Media Explosion Social media platforms have exploded since the early aughts and …

Respecting Brand Emotions

We’ve discussed how we can harness psychology to connect with our audiences but another key component to reaching our consumers is respecting their brand emotions. Avoiding Alienating Your Brand Communities We’re all familiar with the idea of the emotions we feel towards our favorite, and least favorites brands. I love Nike running shoes and Le …